Ad-spends on Digital marketing is increasing and effectiveness being measured through better SEO (Search Engine Optimization), personalization, usage of technology, chatbots for action, better targeting, usage of personalised apps etc.
- Communication with chatbots – as it is simple and help the web users to find what they are looking for. It saves their time, enhances customer satisfaction and also provide interactive and humor to the site visitors.
- Effective usage of private messaging apps by brands for connecting with its customers directly
- Next gen SEO – Google has come up with BERT ( Bi-directional Encoder Representations from Transformers). This is a deep algorithm related to natural language processing. This makes Google Search engine smarter and they are able to answer the complicated search queries better.
- Personalization– to enhance experiences of customers as done by Amazon, Target, Netflix, Nike and Spotify.
- Improvement of Targeted advertising – Companies are being more usage…
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