About profnhmullick

An MBA and Ph.D in Marketing working as Professor in Centre for Management Studies, Jamia Millia Islamia (A Central University) in New Delhi (India) and providing MDP, Consultancy in Digital Marketing and helping Start-ups to build their business online as well as offline.

Rising levels of Education and Unemployment Share

The cause of concern today is the rising share of unemployment across the country in 2019, by educational qualification. As per the study done by Azim Premji University (www.statista.com), 14.2 percent students are unemployed across India in 2019. This is a cause of concern because students with higher qualifications are not able to get the right jobs as they are not found to be skill ready in industries and markets. 

Qualification Share of Unemployment across India in 2019 
Graduate 16.3% 
Post Graduate & above 14.2 % 
Certificate 11.3 % 
Diploma 11.1 % 
Higher Secondary 7.4% 
Secondary  4.2% 
Middle 3% 
Primary 2.4% 
(Source: www.statista.com) 

INDIAN YOUTH

  1. Indian youths are independent, optimistic and hard working 
  1. They need more guidance and career counselling 
  1. They are interested in pursuing higher education and skill development 
  1. Existing skill gaps have to be bridged up to reduce un-employment 

The expectations of Indian youth are also changing and they are not able to get the right jobs as per their qualifications. Most engineering and management graduates are increasingly hired for multifarious job roles which are not in consonance with their core competencies. 

But new technologies like Artificial Intelligence, Machine Learning, Virtual Intelligence, Robotics, Digital Marketing etc., will make many jobs redundant. We therefore have to change the patterns as well as the pedagogy of teaching as rote learning will not take us anywhere. We have to change the subjects, contents as well as the delivery pattern, so that the students are skilled enough to take challenges and are able to take decisions instantly in a competitive industry where market dynamics are changing fast and we have to acclimatize ourselves and take the risks based on the challenges for better results. This is more required in engineering and management institutions where the faculty have to be trained to inculcate a learning approach through experiential learning. Rote learning has to phase out and critical thinking through projects and industry trainings have to be inculcated among students for enhancing their exposure.  

ENGINEERING GRADUATES  

Today, majority of the engineering graduates who pass from various institutions are unemployable as they lack in skills like creative thinking, problem solving, learnability, human-centered design, collaboration and customer- centricity which are all required for the new generation jobs.   

MANAGEMENT GRADUATES

Most of the management institutes in the country lack in infrastructure and have poor quality of faculty. The students are therefore exposed more towards rote learning and are not able to make their students skillful or job-ready. They lack in problem solving and creative thinking and are therefore not accepted in industry for managerial openings. 

So, in these conditions the task ahead for all the stake holders (the government, industry and institutions) is to enhance experiential learning to make these graduates job ready.  

TASKS FOR THE GOVERNMENT

• Should make all the stakeholders (students and institutes) aware of the skilling initiatives done by the central and state administrations and make it more effective.  

• Should provide incentives to corporates for providing the students more internships and training programs in advanced technologies. 

• Collaborating with the academia and industry to wide base the curriculum and skilling them based on the demands of the industry and also make it more effective. 

TASKS FOR THE INDUSTRY 

• Reskilling the workforce to meet the changing requirement of the industry. 

 • Collaborating with colleges and training centers to skill the students and make them job-ready. 

TASKS FOR THE ACADEMIA  

• Updating the curriculum regularly, based on the requirements of the industry and collaborating with the industry experts and the government to make the students more skillful and job-ready.  

• Enhancing the infrastructural facilities such as laboratories, research centers, faculties and imparting hands-on knowledge both on theoretical as well as practical aspects to make learning more experiential.  

• Appointing new faculty and give them incentives to undertake projects and research which may enhance their knowledge and make them experts in their field. This will help them to enhance their capability and they will be able to train their students based on the changing trends in the industry. 

•Industry academia interface should also be enhanced and a collaboration should be developed between the academia and industry through industrial visits, internships and guest lectures by industry experts. 

• Inculcating an attitude of continuous learning and unlearning in students by making them more adaptable to the changing work environment and also motivate them further to pursue the course and /or career of which they are passionate about. 

                                      

Digital Marketing Trends

profnaushadm.in

Ad-spends on Digital marketing is increasing and effectiveness being measured through better SEO (Search Engine Optimization), personalization, usage of technology, chatbots for action, better targeting, usage of personalised apps etc.

  1. Communication with chatbots – as it is simple and help the web users to find what they are looking for. It saves their time, enhances customer satisfaction and also provide interactive and humor to the site visitors.
  2. Effective usage of private messaging apps by brands for connecting with its customers directly
  3. Next gen SEO – Google has come up with BERT ( Bi-directional Encoder Representations from Transformers). This is a deep algorithm related to natural language processing. This makes Google Search engine smarter and they are able to answer the complicated search queries better.
  4. Personalization– to enhance experiences of customers as done by Amazon, Target, Netflix, Nike and Spotify.
  5. Improvement of Targeted advertising – Companies are being more usage…

View original post 60 more words

Digital Marketing Trends

Ad-spends on Digital marketing is increasing and effectiveness being measured through better SEO (Search Engine Optimization), personalization, usage of technology, chatbots for action, better targeting, usage of personalised apps etc.

  1. Communication with chatbots – as it is simple and help the web users to find what they are looking for. It saves their time, enhances customer satisfaction and also provide interactive and humor to the site visitors.
  2. Effective usage of private messaging apps by brands for connecting with its customers directly
  3. Next gen SEO – Google has come up with BERT ( Bi-directional Encoder Representations from Transformers). This is a deep algorithm related to natural language processing. This makes Google Search engine smarter and they are able to answer the complicated search queries better.
  4. Personalization– to enhance experiences of customers as done by Amazon, Target, Netflix, Nike and Spotify.
  5. Improvement of Targeted advertising – Companies are being more usage friendly and they tailor their products specifically based on the specific segments.
  6. Voice powered search by smartphones utilising voice assistants
  7. New channels and media help brands form better relationships
  8. Consumers demand transparency in the me-too era
  9. Domination of Single marketing software providers
  10. Use of Artificial Intelligence
  11. Growth in Digital Marketing spends and utilization of better technologies
  12. Focus on Customer Retention

Prof.N.H.Mullick

I am a Professor at Centre of Management Studies, Jamia Millia Islamia (A Central University) at Delhi. I have served in Corporate at Senior positions in Sales & Marketing for 14 years and now since more than 17 years I am teaching MBA students. I teach Strategic Marketing, Sales & Distribution Management, Consumer Behavior, International Marketing and Customer Relationship Management to MBA students. I also do research on Digital Marketing, Green Marketing, Entrepreneurship, Social Marketing and Consumer Behavior.

But, what we feel that the requirements and demands of the industry are changing but we are still going through rote learning. Especially newer technologies are in vogue and we and our students have to adopt the same to enhance our learning level further. Experiential learning therefore have become the need of the hour and we as faculty have to sensitize our students to enhance their approach and learning towards newer technologies and their adaptation further in the subject of their study.

So, my blog will try to bridge the gap and will

  • give the reader a new context to sensitize and make you abreast of the new happenings as well as the new technologies being adopted by companies as well as its usage and applications to give the reader a better understanding of how organisations are changing with the times.
  • These knowledge and happenings will further help the reader to focus your ideas and also your understanding and suggestions will help me to give more insights on the subject of your interest and understanding to make the blog more interesting and provide you more knowledge further as it will supplement your learning further and help you in understanding the subject better.

My mission statement for my blog is to make your learning more interesting and knowledgeable through better happening, examples and cases apart from the changing face of technology and industry.

The topics which I will widely cover will be:

  • Strategic Management
  • Consumer Behavior
  • Customer Relationship Management
  • International Marketing
  • Digital Marketing
  • Adaptation of New Technologies
  • New Researches being initiated today in Marketing
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

The main focus of my blog will be my MBA students whom I will be teaching and I will use this platform to expose them more and enhance their experiential learning. This will further help me to expose them more of the changing environment, where they can sensitize themselves and change their learning approach and adapt themselves better with the challenges they are going to face with the changing times. Today adaptation and change management is becoming a key to success in the cut-throat industry where technology is changing the dynamics of business. Not only this , this will also be useful to other MBA students who are graduating all over the country and they can easily benefit themselves further as it will also be very useful for them.

Blog by Prof.N.H.Mullick

will bridge the gap and will

  • give the reader a new context to sensitize and make you abreast of the new happenings as well as the new technologies being adopted by companies as well as its usage and applications to give the reader a better understanding of how organisations are changing with the times.
  • These knowledge and happenings will further help the reader to focus your ideas and also your understanding and suggestions will help me to give more insights on the subject of your interest and understanding to make the blog more interesting and provide you more knowledge further as it will supplement your learning further and help you in understanding the subject better.

My mission statement for my blog is to make your learning more interesting and knowledgeable through better happening, examples and cases apart from the changing face of technology and industry.